PIN+ — Enterprise Data Cockpit

UI/UX | Enterprise SaaS | Data Visualization | Motion Design

PIN+ transformed J.D. Power’s automotive sales data from static reports into a real-time, decision-making platform used daily by global OEM teams.

Within the automotive industry, manufacturers rely on J.D. Power’s PIN data to track retail transactions, incentives, and pricing trends across thousands of dealerships. Before PIN+, these insights lived in static reports and disconnected tools—making cross-market comparison slow and cumbersome.

PIN+ re-imagines this experience as a unified data visualization platform. It integrates real-time sales, configuration, and incentive data into interactive dashboards that help OEM analysts explore performance, identify anomalies, and forecast market shifts.

My contribution centered on the visual analytics layer—designing and implementing modular dashboards, comparative charts, and map-based visualizations that reveal how brands, segments, and trims perform across regions. By building consistent interaction logic and reusable visualization patterns, these modules turned fragmented data into a coherent, explorable system, now used daily by global OEM teams to drive pricing and product decisions.

PROBLEM

Raw and static reports made it difficult for teams to explore trends or uncover insights.

CONTEXT

Legacy Reports Failed to Meet Modern Demands

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Siloed Reports

Each report told only part of the story. Teams pieced together Excel files and PDFs from different quarters, making cross-market analysis slow and inconsistent.

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Outdated Formats

Most datasets arrived as fixed summaries — numbers without context, charts without interaction. Users couldn’t explore trends beyond what was predefined in the report.

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Opaque Insights

Without visual exploration, complex patterns were buried in raw tables. Important changes went unnoticed until they became problems.

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Manual Workload

Extracting metrics, rebuilding charts, and reformatting slides became a routine cycle — a process that consumed time but delivered little discovery.

The problem wasn’t the lack of data, but the lack of visibility.
Analysts didn’t need more reports — they needed a faster, clearer way to think with data.

A Faster and More Connected Reporting Workflow is Required

To overcome these challenges, what once required multiple tools and manual steps now happens in a single place.

Users should be able to log in, query data, explore trends, and share insights — all in one continuous flow, without waiting for scheduled reports.

CHALLENGE & IDEATION

How Might We transform fragmented automotive data into a unified, intelligent platform?

Design Opportunities Lie in Analysts’ Everyday Struggles

By studying analysts’ daily routines, we saw how fragmented tools and static files slowed their work.
These insights shaped our understanding of what they truly need from a modern data platform.

Diagram mapping analyst user needs to their pain points — fragmented reports, static and inflexible reporting, and inefficient workflow

SOLUTION

Driving Traditional Automotive Data Into the Intelligent Era of Decisions

I reimagined PIN+ as a unified, real-time analytics platform — consolidating fragmented sales, configuration, and incentive data into interactive dashboards that OEM analysts can explore, compare, and act on in one place.

Integrated Dashboard, Connected Insights

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Before:

Insights were buried in disconnected Excel sheets and PDF decks, slowing down cross-market evaluation and decision cycles.

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Now:

A unified platform consolidates all metrics into one interactive view — with consistent KPIs and instant drill-down, giving analysts faster, clearer answers.

Flexible Modules, Smarter Insights

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Before:

Fixed reports showed outcomes but failed to explain what caused them.

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Now:

Modular tools—like ranking, segmentation, and mapping—empower teams to slice data dynamically, trace root causes, and discover trends in real time.

Collaborative Pinboards, Shared Stories

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Before:

Findings lived inside decks and email threads—disconnected, static, and hard to align across teams.

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Now:

Pinboards transform insights into living stories—organized, visual, and ready to share with anyone in real time.

Real-Time Updates, Always in Sync

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Before:

Reports arrived weeks or even months late, leaving analysts reacting to the past instead of shaping the present.

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Now:

Dashboards refresh automatically with live data, keeping every decision aligned with the latest market movement.

IMPACT

Scaling Design, Scaling Growth

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Business Impact

Revenue grew 10× in three years — driven by modular subscriptions and Tier-1 OEM adoption across 20+ automakers.

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User Efficiency

Analysts who once spent weeks on static reports now explore live dashboards and complete deep-dive analyses in hours.

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Platform Foundation

PIN+ became J.D. Power’s core design and data architecture, powering new vertical platforms and partner integrations.